PaceUp Media

The cycling and adventure sports media agency

PaceUp Media

The cycling and adventure sports media agency

PaceUp Media

The cycling and adventure sports media agency

PaceUp Media

The cycling and adventure sports media agency

Comms Strategy

Start with a plan.

Understand who your audiences are, where they can be found and how to connect with them in a way that will benefit your brand.

Define your brand’s mission, vision and values, building a comprehensive and integrated strategy covering all areas of brand communications.


We pride ourselves on our strong and lasting relationships with the global media, borne out of a shared passion for sport.

Our team communicates your story to your target audience in an authentic way through creative and engaging news stories, features and interviews; improving SEO and brand awareness along the way.



Social Media

Defining a voice and growing audiences through platform specific content strategies.

We can take the daily time consuming burden off your hands and grow your audiences through paid
and organic social media.

Content Creation

Create exciting, engaging, hard hitting written and visual content for your brand.

Video, photography, copywriting and graphics assets – capture attention and inspire

Influencer Campaigns

Find the right profiles to help amplify your voice and message.

We have an extensive network of influencers to ensure we find the right fit for your brand.


Recent work.

We take a flexible approach to growing your business, embedding ourselves within your team whilst retaining all the skills, expertise and capacity of our longer-standing competitors.

We’re athletes and we thrive when faced with a challenge.

The London Bike Show

Brand Identity, PR, Strategy

Haute Route

Brand Identity, Strategy


Founder & Director


Used to ride a bike fast, now just talks about them. Former pro cyclist & in-house WorldTour cycling team comms man. Bringing together years of industry experience to launch PaceUp.

PR Manager


Bike geek, racing cyclist, hiker and occasional reluctant triathlete. Sam has run PR campaigns for some of the biggest sports brands and events in the world.

Abi Williams
Social Media Executive


A lover of all sports. Two times Ironman. Working in social media. Can usually be found running, cycling, or tweeting. Expert at GIFs, average at cycling.

Content Executive


More often found watching bike races, rather than riding. Burt has been part of creating and implementing social media plans for some of cycling’s most familiar names. 


Ben Davies


Sports enthusiast, Ben’s experience lies in health & fitness and has worked on some of the largest brands in the industry. Being the only one that doesn’t ride a bike (bar a slow commute), Ben can be found in some form of water – pool, river, lake, sea.

Find us at ...


Aldgate Tower

London, E1 8FA

Contact Us

+44 7761 537 175