Six Unique Races

Increasing the awareness of all six of Flanders Classics' races.

The Heartland of Cycling

Celebrating the true cycling heartland of Belgium and Flanders.

Legends Made

Making history with unforgettable wins on iconic terrain.

Increasing the UK's awareness of the Flanders Classics.

A rewarding experience to work alongside the curators of some of the most iconic races in cycling, our work for The Flanders Classics was focused upon increasing awareness of the races to a UK audience.

From the season’s curtain raising event of the Omloop Het Nieuwsblad to the final race of De Brabantse Pijl, the springtime collection of six Flandrian classics mark the traditional start of the cycling year.

Alongside these historic races, Flanders Classics also offer the chance for cyclists to ride a series of events which take enthusiasts over the same courses which form the professional races.

Through a coherent communications strategy and tailored PR activity, the outcome of our time spent working with Flanders Classics resulted in greater UK press coverage and participation amongst the official events.