With brand new owners at the helm for 2019, we took to helping the London Bike Show to produce their most successful year in history, in both attendance and brand satisfaction.
A familiar fixture at London’s ExCel nowadays, the perennial London Bike Show has established itself as the premier event in the diary for anyone with enthusiasm for life on two wheels. Taking place across three days, the show offers a diverse array of exclusive guests and events, as well as the opportunity to meet your favourite brands face to face.
For 2019, we constructed a PR strategy to build upon the show’s loyal fanbase, helping to stimulate ticket sales by improving widespread awareness to a more diverse demographic. Additionally, we contributed to the curation of guest speakers across the three days, seeking to grow the appeal to a new audience with unique appearances from athletes, experts and celebrities.
The result was record breaking attendance, positive feedback from brands and a great enthusiasm for visitors to learn of early bird ticket deals ahead of 2020’s show. An enjoyable experience to be part of, the London Bike Show will keep many coming back for more.