Digital platform RGT Cycling has recruited Bruce Sandell to its rapidly expanding team, as they continue to prove a successful alternative to the vice like domination of market leaders Zwift.
The former Managing Director & Founder of Gruppo Media, owners of the Rouleur portfolio, joins the digital cycling platform as Consultant Commercial Director. Contributing to business strategy, development and partnerships, as RGT Cycling continues to establish its unique offerings to the world of cycling.
Having helped to realise aspects of RGT Cycling’s recent activities during 2020, including the launch of their lockdown inspired #RideItOut campaign which offered premium membership for free , PaceUp Media is thrilled to now work alongside such a high profile and industry proven appointment as Bruce Sandell. Having previously worked during his tenure at Rouleur, PaceUp Media is eager to see where the rapidly expanding platform shall continue progressing this year with his additional expertise.
Recent partnerships have seen the likes of the cancelled Women’s Tour reimagined for RGT Cycling, now called the Skoda V-Series Women’s Tour, with the best women’s teams from around the world contesting the overall title across three stages replicating this year’s scheduled race.
Vist www.rgtcycling.com to download the app today.