At the end of 2020, Sussex-based wheel brand HUNT made an exciting announcement, that they’d be stepping up to WorldTour level with Team Qhubeka ASSOS – a team thrown into a late season search for new sponsors due the departure of NTT. While this is the first WorldTour partnership for HUNT, the brand has a long history of supporting teams across the globe, including leading UK female cycling squad Bianchi Dama, Canyon dhb SunGod as well as a number of ultra-endurance athletes through their HUNT Beyond program.
The move to support the HUNT team in order to help activate their sponsorship and to make the most of the exciting opportunities presented by partnering with one of the world’s leading cycling teams was an easy and exciting conversation.
Sharing our knowledge and experience from working with various WorldTour teams and activating team sponsorships over the past seasons allows PaceUp to work alongside HUNT on creative content, PR and strategy to achieve continued growth and brand awareness through HUNT’s sponsorship of Team Qhubeka-ASSOS.
PaceUp Media Founder and Director Tom Copeland said “Having known the HUNT team from their inception and followed their rapid growth over the past years, it’s great to be collaborating at what is a huge step forward for the brand in terms of positioning themselves as a global leader. We’re developing some exciting concepts already and are pleased to continue our work in the highest tiers of the sport. Striving to activate key partnerships which will help both sponsors and teams get more out of working together and create more longevity in the long run for team sponsorship.”
Photo Credit: Getty Sport